Understanding Marketing at its Core with Digital Deepak
My name is Sunirudh, a marketing executive and through this post, I am sharing some important concepts that I learned about digital marketing while I attended an online class with Digital Deepak.
So here are key takeaways from that class.
- Finding the Niche :
In this, he explains how you need to find the niche in the ever-expanding market. With the increase in demand, there will be an increase in no of domains and as a marketer you need to find out what domain interests you and what is it that you can do about it or find your niche in that particular domain.
2. Understanding Global Economics :
In this, he basically explains how understanding global economics is important to get a better understanding of the market.
Based on his research, he highlighted some points. These include:
- When the average age of a country goes up then the economy also goes up, till around 50 years of age. After 50 the economy goes down as spending declines
- A young person spends money on various things and money is in circulation. But deflation occurs when people start repaying debt.
- But, don’t worry about the recession as people pay money for value. Strong companies survive while weak companies fail
3. Communication is a key skill in marketing :
When it comes to digital marketing, the most important skill required to achieve success is communication.
Good Communication can help you achieve big goals. It can be the difference between a good candidate and an excellent one even in a marketing interview.
Tips to master good communication:
- Read at least 30 mins a day; start with the easy ones and move to difficult books
- Listen to podcasts for at least 30 mins a day
- Commit to writing at least 500 words a day. The more you practice, the better you get
- Watch English sitcoms such as Office, Seinfeld, Silicon Valley, etc
4. Future of Digital Marketing :
Marketing + Technology= Digital Marketing
Digital marketing is more about marketing and less about digital.
Marketing is not going to die. Only the way to do it will change according to time and requirements.
Understand Integrated Digital Marketing: How it works?
Integrated Digital marketing focuses on content and everything else revolves around that content. Be it SEO, Paid Advertising, Social Media or Email Marketing.
The diagram above explains how the whole process of integrated digital Marketing works.
5. Finding your Niche:
In this section, he taught that :
- If you are everything to everyone you will be nothing to no one.
- Be a leader or no.1 in whatever you choose to do
- It must be a combination of talent, passion & marketing opportunity.
- If you enjoy doing something, you will get better at it.
- A market will become bigger and complex over time. For instance, if digital marketing is the broad market, then SEO is a niche and SEO for e-commerce is a micro-niche.
Your niche should be narrow and should be a combination of talent, passion and market opportunity.
6. Market Research :
Market Research is very important in solving any problem. Understand what people are looking for in your niche. What are the problems that they are facing and solve those problems?
Write good content about it. Answer the queries they are having through your content.
7. Keyword Research :
Find out what people are searching for and you can find what the market needs.
There are multiple tools that can be used for Keyword Research like Moz, Ahrefs, Semrush, Keywordtool.io, and Longtail Pro. There are also free tools such as Ubersuggest, Answer the public and Google search console.
So these are some of the takeaways from the Marketing class with Digital Deepak. I hope you have it useful.